GWC Takes Your Inventory From Zero to Sold in Seconds

GWC Warranty is committed to helping dealers who sell used vehicles drive results. Our Certified Pre-Owned Products are backed by NIADA, blending reliable protection and a robust training and marketing program.

These products give you a simple way to include a vehicle protection plan with every sale and a proven method to make the most out of your F&I sales. The GWC CPO marketing materials will help you merchandise your lot so you can start the VSC conversation earlier in the sales process. The included marketing program even helps you differentiate your website and advertising with CPO marketing that will help drive traffic to your lot and instill confidence in your customers.

Why should I certify my lot?

By certifying your inventory, you’re increasing your potential to earn.

  • Demand for Certified vehicles is high
  • Certified cars earn a higher premium per unit than non-Certified cars
  • Certified vehicles typically turn faster than non-Certified vehicles
  • Certified increases customer loyalty and helps promote repeat and referral business
  • CPO sales are on the rise, and are expected to increase